Tip - Concentrate on your story, not your features

Concentrate on your story, not your features. 

Nobody cares about your product’s features; people care about your product’s story. Many companies talk about features, saying, “We’re the only dating site that connects to your social networks via AP!” Who cares? Who wants to read a tech spec? Nobody, that’s who.  

Concentrate on the story your product tells. We started BrandYourself.com when my co-founder, Pete, couldn't obtain a college internship because he was being mistaken for a drug dealer on Google. We created a ....

By: Patrick Ambron