Tip - Create epic content for the long tail traffic

Create epic content
As I mentioned above, the long tail traffic is a big source of traffic but it converts poorly. In addition it doesn’t really assist with any of your other strategies. When you create epic content it will do a lot more including:

• help build your social media following because people will be drawn to follow your advice.
• help with your “reaching out” efforts (more on this in parts 2 and 3) by building a body of work respected by influential peers.
• help build your authority over time to a point where people send you traffic via word of mouth, social media, forum mentions etc.

Rob Walling