Tip - Laurence Borel: Your brand is theirs; don’t be scared of letting go

Published  | Submitted by Rodney
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Your brand is theirs; don’t be scared of letting go

 

Consumers are flocking ‘clean slate brands’, which embody the values of contemporary consumers: storied, responsive, accessible, sustainable and playful. The rules have changed. The more you build equity, the less of it you own. As a small business owner, playing by these new rules can help you co-create a brand consumers love and want.

 

You can read more interesting content on Laurence's blog.

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Posted: 10 years ago

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