Tip - Use Social Currency For Spread

Published  | Submitted by Catherine Everson
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Pick a topic that is in high demand by your readership.
Write a truly awesome post about it – think about what you would put in a manifesto or e-book, and turn it into a mammoth blog post instead.
Create a shortened URL to the post with bit.ly or another service. Don’t leave it as a jumble of letters and numbers – change it to something memorable, like bit.ly/GrowBigSteps.
Create a complimentary bonus that goes with the post, and make sure that the bonus includes a reference to the shortened URL that you just created. The bonus can be a PDF handout or worksheet, an e-book, a video, audio, etc. – just make sure it’s good enough for people to really, really want it!
Sign with a free service like Pay With A Tweet or Cloud:flood to give people access to the bonus once they’ve tweeted or otherwise shared the post, and integrate the link into your anchor post.
When the post goes live, reach out to your networks and ask them to help spread the word.

By: Danny Iny

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Posted: 10 years ago

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